Ethnographic patterns of Latvia, whose beginnings can be found in folk needlework, are rich in tradition and at the same time innovatively widely, they have been influenced by the trends of the world"s cultural and historical art styles throughout the centuries. Using modern technology and textile language, integrating these ethnographic ornaments in modern graphic design performance, we want to convey to people the message
that historically traditional ethnography is still practical and enjoyable for the everyday consumer. Thus, our ethnographic patterns are preserved and passed on in the textile design of the 21stcentury, extending the life of this cultural and historical heritage and contributing to the creation of contemporary Latvian ethnographic design. Sources of inspiration – the authentic originals of the patterns are placed in interesting compositions; the layout solution also considers the type of the original textile material.
The silk scarves created by the KAREL” S brand with the story of our regions, Latvian signs and colors woven into them in the modern interpretation of design have won recognition and become recognizable because of the splendor and diversity of the patterns. Silk scarves made in Latvia can be given with pride when visiting other countries. The KAREL"S brand has also gained wide popularity in the corporate environment. KAREL"S works are chosen as gifts
for the representation of our country by both state institutions such as the State Chancellery, the Saeima, the Constitutional Court, the Ministry of Culture, the Ministry of Defense and the Ministry of Transport, the European Parliament etc., and other companies.
Products/services: Visual and print design of scarves and other accessories and their printing, production. Natural and artificial silk scarves, shawls and accessories, printed with stylized ethnographic and cultural-historical writings.